The Agile way of working has become the norm in the software development industry to overcome the limitations of the traditional Waterfall model. It promotes an empirical and iterative approach that facilitates customer collaboration, feedback loops and fast delivery. Still, the ability to be flexible and to develop faster might not be enough to create innovative products that the customers love.

For that, Design Thinking matches technology with the way people think, by imagining their interaction with the product and generating ideas about their actual problems and needs. Lean Startup validates these ideas after a short period of time by promoting the creation of a simple product that is offered to the customers to check if the initial business hypotheses are still standing.

There is not a clearly defined handover point between Design Thinking, Lean Startup and Agile during the product creation process; they are complementary and overlapping at some points. However, combining their key aspects is essential for the success of the product. This speech describes how to match these three powerful concepts to set the stage for a new product development process.