Currently full professor in intelligent robotics and innovation management at the Technical University of Cluj-Napoca, Stelian Brad comes up with a complex background of about 20 years in software industry, as CEO, product or project manager, innovation manager, entrepreneur and mentor. Stelian holds a PhD in robotics and a PhD in economics. Till now, he had the chance to lead or to be involved in 150+ research and innovation projects, as well as many institutional development initiatives. His current technological focus is on disruptive IT product-service systems, industry 4.0 and robotic intelligence. Stelian Brad is president of the Cluj IT cluster. He is also chair of the Balkan, Black and Baltic Seas ICT Cluster Network, an initiative that promotes inter-regional cooperation by means of 20+ ICT clusters.